WeChat Africa (a joint venture between Naspers & Tencent) has announced its investment in Money for Jam (M4JAM), a South African microjobbing platform that launched in August 2014.
M4JAM creates employment by getting jobs from big companies, breaking it into bits and contracts them to its registered users (whether a student, pensioner, unemployed or opportunist) for completion using their mobile phones. In this process the M4JAM users earn money in return.
In a media statement both companies says the investment from WeChat Africa will give a push to M4JAM to begin scaling locally and globally, creating real time business solutions.
“Its disruptive business model has turned ‘business as usual’ on its head from both the end consumer and the brand’s perspective, resulting in a rapid and overwhelming demand from both users and companies to be on the M4JAM platform.” says Brett Loubser, Head of WeChat Africa.
Andre Hugo Co-founder, M4JAM says, “WeChat’s investment allows us to focus on building our business while they provide the community that helps enable our success. We launched M4JAM on WeChat because the social communications app offers a fast and easy deployment platform.”
“M4JAM is part of the social conversation, which is good news for WeChat users as they will have access to the service without having to download another app. It also benefits M4JAM as we are able to tap into an existing user base, which will be a huge benefit when moving into new markets where WeChat already has a strong presence.” Hugo added.
