After spending three years at the top of the Millward Brown’s annual BrandZ study of global brands list, Apple has this year lost out to Google as the world’s most valuable brand.

According to the report, Apple’s brand value has fallen 20% over one year to $148 billion, due in large part to the company’s well-publicized recent ‘lack of innovation’, while Google’s brand value, helped by its active wearables, payments and social media initiatives I suppose,  has risen by 40%, standing at $159 billion.


The report looks at the top 100 brands across the food and beverage, technology, automotive, retail, beverage, financial services and luxury verticals. Other tech giants on the list include Facebook as well as Twitter and LinkedIn who entered the top 100 brands list for the first time.

Remember Fred Wilson’s year 2020 prediction about Apple? Is this an indication that it might be true? The biggest question though, is this: Is Apple still redefining technology for consumers?

Get the full report here.


Photocredit: Upstream

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