It seems traditional media might have a chance afterall. Meh.

GeoPoll, a real-time mobile survey platform, has showcased its Audience Measurement Service, offering the first ever daily TV ratings in several African markets. The launch of this service comes just in time for the FIFA World Cup, when GeoPoll will publish game viewership data from African nations as locals cheer on their teams, and global brands spend considerably on advertising.

For me, this new service fills a very important gap for market research in Africa. TV and Radio stations can now measure their engagement  because the service will deliver next-day TV audience data in 5 countries, including Ghana, Kenya and Nigeria with insight into insight into the demographics, location and psychographics. The Audience Measurement Service gives advertisers and broadcasters a real-time, granular look at viewing habits through individual action. No more of trying to understand audiences using months-old data.GeoPoll’s numbers will grant access to viewership data and present ratings from  more than 300 million Africans.

GeoPoll’s Audience Measurement Service is currently up and running in 5 countries: Ghana, Kenya, Nigeria, Tanzania, and Uganda, and will continue to expand across Africa in the coming months.

First there was Playspread, which gives data and analytics for music and Ads, now there’s AMS. So TV stations might get their groove back. Let the competition begin!


Photocredit: Chacha

Odunayo Eweniyi Author

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