Twitter has made some subtle changes to its web and mobile versions to reflect the spirit of the World Cup.
You no longer have to depend on just your followers’ tweets to follow the action – Twitter has got your back with its plethora of new World Cup centric features.
On the top right corner of your Twitter for web timeline, just above the “Who to Follow” tab, you should start noticing appropriate match day cards. Right now, it’s the Brazil vs Croatia match tomorrow.
Clicking on a specific match will take you to its custom hashtag page, where relevant tweets, videos, photos and accounts are curated in a format that’s easier to make sense of than the regular Twitter search pages. Kinda like a regular profile page.
The screenshot above is the official Twitter page for the Brazil vs Croatia game tomorrow. You can access it from your timeline or just by entering ‘#BRAvsCRO’ into Twitter search.
The changes are even more functional on mobile. There’s a custom World Cup Twitter page for those using the official apps for Android and iPhone. You can access it from your timeline or by entering ‘#worldcup’ into Twitter search. Right from there, you can access the custom pages for every single World Cup fixture.
There’s also an option to choose your favourite team, and all custom pages are set by default to send you timely alerts. So you never have to miss a single moment when you’re on the move. Should you find the notifications annoying, you can disable them.
This is not the first time Twitter will undergo such temporary changes to suit huge sporting events. They did something similar, for the first time, with NASCAR in 2012. However, the World Cup appears to have the best attention yet, especially in terms of features.
