Online social marketplace, Mobofree, has reported a surge in the number of registered users on its platform especially in Nigeria and Uganda.
In a statement to TechCabal, MOBOfree said “it recorded 44% in the number of registered users in Nigeria over the last 12 months, which culminated in a 1042% increase in the number of classifieds published on the platform.”
“Online trading is growing rapidly across Africa as the IT and mobile infrastructure across the continent continues improving”, said Cristobal Alonso, CEO and co-founder of MOBOfree.
Similarly, registered users in Uganda witnessed an increment of 1555% over the same dispensation, translating to 5548% in the number of classifieds published on MOBOfree’s platform.
“In line with that, we understand that African countries have their own culture, different rates of internet, mobile and smartphone penetration, so every African market should be approached with an individual strategy” Alonso said.
A report released by McKinsey & Company indicated that e-commerce could account for 10% of retail sales in Nigeria, Africa’s largest economy by 2025.
Image: MOBOfree
