etisalat_logo_by_aljugl

Etisalat Nigeria may have a new and cheaper data plan. But for some weird reason, they have chosen to keep mute about it.

This came up on Twitter this morning.

According to the thread, Etisalat subscribers may activate the plan by dialing the USSD code, *229*2*7#.

We haven’t tried it. Not sure we will (yet). Etisalat declined to comment via e-mail. Which means it probably works.

As at the time of this writing, Etisalat Nigeria has eight data plans that progressively becomes cheaper with more data purchased. Before now, N1000 could only buy 200MB data. If this plan is real, then Etisalat has effectively unbundled their pricing model. There is really no need to buy N10, 000 worth of data at a time any more.

But this helps rather than hurt Etisalat. Lots of people buying N1, 000/1GB could quickly become more valuable than a few people having to pony up N10,000 for 10GB.

Plus, they effectively get a one up on other telcos in Nigeria’s telecoms space where, as for now, after promotional offerings, more data for less money is the new scrimmage line for telecoms companies to expand market share.

[Update]:

– Another USSD code; *229*2*8#, gives Etisalat users 2GB data for NGN2, 000

– It’s possible there is some sort of milestone to hit before a subscriber can use the service. TechCabal got this message when we tried to subscribe; “Dear Customer, you are not eligible for this service. Thank you for using Etisalat.” 

Image via: imgbuddy

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