Lagos-based educational marketing company, Nous, has unveiled Edusko, a school listing platform that is planning to index elementary and high schools across three continents; Africa, Europe and North America.
The network will, according to the developers, assist parents and guardians make informed choices about what schools to enroll their wards in Nigeria, Ghana, South Africa, UK, Canada and the US.
Edusko launched last week and Jide Aiyegbusi, Nous founder told TechCabal that the gap for a universal listing for schools became obvious when parents began to ask Nous for recommendations on schools. “A lot of parents have reached out to us; seeking to know which schools were right for their children and where those schools could be found.”
This is a gap that has not been sufficiently explored in Nigeria, if it was ever.
The product currently lists only seven schools; not a decent figure by any stretch, especially for a product with a global outlook, but Jide says they have already reached out to 1000 schools who they are looking to have listed by year-end.
The MO is to have schools individually register on the network. “The reason is simple. They have better understanding of their schools than third party. They can provide rich and useful information better than third party,” Jide says.
The monetization strategy is to have a one year free pass for schools, after which listed schools will begin to pay subscriptions fees. “We’re currently enlisting schools for free because we want them to first experience the unflinching value we would add.”
The product has been 3 years in the works and appears to be fully funded by Nous. If well executed, it could be a real relief for Nigerian parents especially at the beginning of school seasons.
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