Airtel Nigeria, has launched MatchUp, a social networking portal that connects users with those who share similar interests and profiles with them.

“The service is a medium for Airtel customers to connect with each other for various reasons including friendship, dating and business relationships among others,” Airtel says in a news release.

But who are we kidding? Dating appears to be the real purpose of this product. All anyone has to do is check MatchUp’s homepage.

MatchUp is one of the startups who won NGN 1 million ($5000) grant each and support at the Airtel catapult-A-Startup competition from earlier in 2015.  

“At some point, people want to relate with others who are in the same field or share common interests,” said Maurice Newa, chief commercial officer at Airtel Nigeria, “It can be students in the same field or professionals who render similar services, better still, youths or singles who want to initiate friendships or relationships.”

The portal features rooms where subscribers meet to “discuss diverse issues” part of a news release from Airtel stated.

Airtel has been launching a series of startups from the list of startups that won at its startup competition back in February.  The company also recently launched Yuzah, the Diesel on Demand startup, and will most likely launch more of them in the coming months. Here is a full list of those companies. Check out a TechCabal interview with one of the startups,, who has rebranded and scaled up their business with the grant and partnership from Airtel.

Image: Airtel Nigeria

Olumuyiwa Coker Author

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