Google

Businesses, as a rule, exist to make a profit. Internet startup companies typically generate revenue from product (or service) sales, subscriptions or paid advertising. Search and advertising behemoth, Google is planning a series of educational workshops, about web and mobile app monetisation best practices and business strategies.

The training sessions will focus on Google’s monetisation suite: AdSense, DoubleClick for Publishers, AdMob and Google Analytics. Topics include:

  • How to improve your ad placements, optimal ad sizes
  • How to increase the coverage.
  • The latest BETAs such as Matched Content and Google Consumer Surveys.
  • How to evolve with your mobile users.

Google AdSense is a free, simple way to earn money by placing ads on your website. AdSense works by matching text and display ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products.

Google AdMob brings together best-in-class technology in a single platform, so you can gain insights about your users, drive more in-app purchases, and maximize your ad revenue. With the largest source of global advertiser demand, flexible ad controls, and an industry-leading mediation service, AdMob is the best platform to monetize your apps and maximize your ad revenue through app advertising.

Google DoubleClick for Publishers (DFP) Small Business is a free ad management solution that helps growing publishers sell, schedule, deliver, and measure all of their digital ad inventory.

Google’s analytics solutions is a tool that collects data about customer behaviour, and helps translate that into an actionable plan for your business.

The workshops are in partnership with three technology hubs across Africa, namely:

1. Co-Creation Hub, Nigeria
2. iHub, Kenya
3. M-Lab, Kenya

You can register here, for the monetisation sessions.

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