On today’s episode of Building the Future, we have Afua Osei, Co-Founder of She Leads Africa.

She Leads Africa is a community that helps young African women achieve their professional goals with engaging online content and pan-African events.

Afua’s journey to entrepreneurship has been an interesting one: from working in the Office of  First Lady Michelle Obama and working in other political campaigns to consulting for Mckinsey in Lagos and finally started SLA with a fellow McKinsey consultant, Yasmin Belo-Osagie.  Through it all, Afua has always been interested in jobs that allow her work with women.

On this episode, you’ll learn:

  • More about Afua’s work with Michelle Obama and how her experience working with the First Lady shaped her views on branding and communications.
  • How business school opened her mind to the opportunities that abound outside of politics
  • The ‘aha’ moment for SLA and why SLA is focused on African women instead of the entire African population.
  • Why the first iteration of SLA was not successful, how SLA v2 came to fruition with help from her co-founder, Yasmin
  • The science behind approaching potential sponsors and partners. Afua doesn’t reach out to sponsors and hope one of them takes the bait.
  • How SLA makes money
  • And more

Read this next
More From TC

From Lagos to Dakar, conversations abound about the future of work and how innovation continues to disrupt what we think we know. New technologies like artificial intelligence and robotics still generate understandable uncertainty about what roles humans will be able to play in the labour force in another five years. Countries with very little investments […]

Business, Entrepreneurship, people
9th April 2019

Starting and running a business has some striking similarities to adventure games. The excitement and potential pitfalls against a background of courage that’s required when seeking adventure in games, remain principal ingredients to succeed as a founder, especially when it’s a ‘first’.


TechCabal is a Big Cabal Media brand



Copyright © 2019
All rights reserved

Privacy & Terms