Instagram

Here’s a good way to think about it. If you had a friend who you saw everyday, and today you asked them “what’s going on with you?”, they would tell you about the things that happened between yesterday and today – in chronological order. Now, if you had another friend you haven’t seen in a year, and you asked them the same question, they’re more likely to pick out the most noteworthy events that happened during that period. It’s impractical for them to tell you EVERYTHING that happened in a year. That’s likely to take more than a year, itself.

I think Andreessen-Horowitz partner, Benedict Evans puts it succinctly…

Instagram announced the move in a post on their Tumblr page, yesterday. “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post”.

Most people miss out on 70 percent of our Instagram feed, because well, we aren’t on Instagram 24/7. Most of us. “What this is about is making sure that the 30 percent you see is the best 30 percent possible”, said Instagram CEO, Kevin Systrom. For now, only a few people have access to the feature – as usual – and their engagement with it will determine whether it gets a worldwide roll out.

Instagram’s parent company, Facebook is known for their algorithmic (read: curated) timeline, and Twitter joined the party recently, to improve the user experience and grow their user base (as they desperately need to). 

Do you think this is a step in the right direction for IG? Join the conversation on Radar.

Read this next
More From TC
Moyin_Adeyemi_My_Life_In_Tech

My Life In Tech is putting human faces to some of the innovative startups, investments and policy formations driving the technology sector across Africa. I’m on a treadmill trying to complete a two minute stretch of intense run when I feel some pain on my right knee and I fleetingly ask myself ‘What Would Moyin […]

data_science_nigeria_ai_book_launch

At a packed hall in Lagos, a gathering of education and technology enthusiasts cheered for a milestone moment: the launch of Nigeria’s first book on artificial intelligence for primary and secondary schools. The eight-chapter book illustrated with animations is written by Olubayo Adekanmbi, convener of Data Science Nigeria (DSN). His organisation has taken an active […]

The Chinese backed startup OPay is continuing its move to become a super app with the launch of OCar, its ride-hailing service in Lagos, Owerri, Port Harcourt, Abuja and Benin. OCar is the company’s latest vertical in an ecosystem that already includes offerings for food (OFood), bike-hailing (ORide), classifieds (OList), three-wheelers (OTrike) and bus-hailing (OBus). […]


TechCabal is a Big Cabal Media brand



Copyright © 2019
All rights reserved

Privacy & Terms