Apple

I stayed in the office till late last night (and even managed to get myself locked in) because I wanted to watch WWDC2016 live. This particular one is important because iPhone sales (like all high-end smartphones) are slowing, and there has been many-an-obituary written for Apple (since it makes its bread from selling the iPhone).

Even though I think most of the noise is just that – noise, there was no denying that Apple needed to up its game in a few departments. TL;DR? I think they did, and I’m even more excited now, for their September and October events. A common thread I noticed is that they opened a lot of things up to developers, and I like that. This is indicative of a more…mature, more accommodating Apple.

They renamed OS X to macOS (which makes sense because the other OSes they have are tvOS, iOS, and watchOS), they opened Siri up to developers, and brought her to macOS, Apple Pay is now on the Web, Apple Music has been redesigned “from the ground up”, Messages can now “rub shoulders” with Telegram per functionality, there’s a REALLY cool iPad app called Swift Playgrounds to teach people how to code, and a lot more.

For those of you who didn’t get to watch it, here a condensed version.

If that’s not enough detail for you, you can watch the entire thing on Apple.com, or read this comprehensive recap from The Verge.

 

Osarumen Osamuyi Author

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