eSports is a multiplayer video game played by professional gamers in leagues and tournaments–very much like the UEFA Champions League or Wimbledon–in front of a physical or online audience.
As the next billion users join the internet, product designers and managers can only solve problems better with digital products if they know their users, through proper research, and not assumptions.
Ademola says having the right physical to digital mix is particularly important for the success of the fintech industry in Nigeria. “When it comes to financial inclusion, you still have to reach customers where they are,” she said.
Rwanda is fast turning into a preferred location for technology and innovation through a combination of visionary leadership and investment in infrastructure showing an example to other African nations.