A recent survey conducted by AutoTrader revealed that 42 per cent of car shoppers use their digital devices to research their new vehicle. This shows how much technology has changed the way customers interact and conduct business with their dealer. Convenience is a key factor for every customer, and it is one of the values driving the rapid adoption of technology in Nigeria’s automotive industry.
The question, however, is this, Is convenience all that is needed to access quality cars or get good cars at fair prices?
Nigeria has witnessed a number of platforms using technology to enhance the buying and selling of cars, but there are still major grumblings among many customers about the quality of cars in the market and the prices they are going for. While technology solves accessibility, it is yet to solve the bigger concerns – quality and affordability.
This is what informs the introduction of Betacar – an integrated e-commerce automotive platform which is set to disrupt buying and selling of used cars in Nigeria. The platform is driven by technology which offers convenience in accessing quality cars at affordable fees. Furthermore, buyers will be able to shop online on www.betacar.ng and visit the car lot located at Lekki, Lagos to test drive before making a final decision.
Betacar’s CEO, Mr Lou Odunuga comes with massive Silicon Valley experience, having worked with top technology brands like Yahoo, Accenture, and as Director in Etisalat. In his speech at the launch, he said “When we decided to start Betacar, at the top of our mind were customers who desire access to affordable quality cars. Our goal is to be Nigeria’s most preferred destination for used cars.”
The company has set its priority on ensuring that users can find quality certified cars at best prices from the comfort of their digital gadgets anywhere they are. Betacar also offers value-added services such as quality checks, diagnostic reports, car history among others, to ensure that buyers can make an informed decision and get good value for their money.
Speaking at the launch event, Head of Marketing, Betacar, Ifeoluwa Dare-Johnson shared that the company is keen on delivering services that put the customers first, giving them the rare opportunity to buy these quality ‘Tokunbo’ cars at affordable prices, with the added feature of spreading payment over a period with Betacar Financing. These are values that are precious to the average car shopper and which makes Betacar the first option for them.
Customers can visit www.betacar.ng to surf through their wide range of foreign-used cars which fits different budgets. There are also value-added services to enjoy, which make the platform the current best choice for every buyer. Welcome to the Future of Car Buying with Betacar.
