Early-stage startups and SMEs often have a challenge getting media and press coverage because they typically have little or no market budget. From sending generic press releases to media companies and sliding in their DMs to ask for coverage, startups make a number of errors that do not yield results.
On the 30th of October, 2019 at the Startup South conference in Uyo, South-South Nigeria, TechCabal will hold a media and PR workshop for startups. The workshop will answer the questions that startups and aspiring entrepreneurs have about getting media coverage.
Media companies especially niche publications focused on technology and innovation are always looking for interesting founders, innovators and startups to cover. Startups at their early stages generally have the misconception that they have to beg or pay a huge sacrifice to get coverage. While there are times you need to pay for a good media campaign, understanding how media companies find stories will ensure that you get free press coverage when you are just starting out with zero marketing budget.
Since 2013, TechCabal has been a leading voice amplifying and chronicling Africa’s digital transformation. The publication has supported and promoted the work that digital entrepreneurs and innovators are doing across the continent. The TechCabal PR/Media workshop will cover the following:
- Common misconceptions startups have about getting media/press coverage
- How media companies find stories/startups
- What you shouldn’t do when looking for media/press coverage
- Tips for getting media coverage
- Realizing when you need to pay for a good media campaign
The workshop is for entrepreneurs and aspiring entrepreneurs, communications and media managers, entrepreneurship support companies and anyone curious about tech publications. To attend, register here.
As one of the leading tech publications in Africa, TechCabal speaks in-depth to African innovation and technology. In addition to well researched and written articles, reports and expert opinions on the main website, TechCabal publishes the TC Daily newsletter, the most comprehensive roundup of technology around Africa. TechCabal also hosts a number of events including its flagship TC Townhalls series.
Started in 2015, the #StartupSouth Conference brings together founders, innovators and investors from across Nigeria and beyond to a city within the South-South and South-East Nigeria annually, to discuss technology, startup trends and challenges facing the growth of startups in the region.
This 5th edition themed: “Unlocking the Next 60 Million” will explore the accessibility and affordability of broadband in Nigeria. The key focus will be on deepening broadband penetration and access for the over 60 million residents of the region to boost its economy, which is estimated at over $70 billion.
Register here to attend the PR/media workshop.
