Bvndle, a new loyalty platform, officially launched on Wednesday, June 26. It promises to revolutionise how customers earn loyalty rewards and engage with their favourite brands. Combining cutting-edge technology with a deep understanding of consumer preferences, Bvndle offers a refreshing alternative to traditional loyalty programs. It is creating a mutually beneficial ecosystem for businesses and shoppers.
Bvndle is a data-driven loyalty platform that helps businesses reward repeat customers and help customers manage those rewards. It empowers businesses to thrive by incentivising customers to return and leveraging the data from these customer interactions to improve customer relationship management.
Bvndle is not just about collecting points; it’s about making every naira count. Bvndle allows users to accumulate rewards for what they already do, from grocery shopping and dining out to fueling their cars and paying bills.
According to Kemi Balogun, Managing Director of Bvndle, “Bvndle is all about connecting with customers personally. Our goal is to empower users to choose rewards that truly enhance their lives, whether through exclusive discounts, unique experiences, or in-demand products,” she said
The Bvndle app makes earning and redeeming rewards simple and enjoyable. Users earn Bvndle coins through everyday spending, which can be redeemed for a wide range of exciting rewards. With Bvndle, customer rewards are not limited to where they shop. The platform allows them to redeem rewards across the ecosystem.
Bvndle for Businesses and SMEs
Bvndle isn’t just for customers. The platform also provides businesses valuable insights and tools to better understand and engage their customers. By leveraging Bvndle’s data-driven approach and gamification engine, businesses can create personalised experiences that reward genuine loyalty and drive sales.
Ikechukwu Nwaguru, head of marketing and corporate communications at Bvndle, emphasised the platform’s potential for businesses at the launch. “In today’s competitive market, businesses need to go beyond generic loyalty programs to truly connect with customers. Bvndle provides the insights and tools they need to build lasting relationships, drive growth, and foster brand loyalty,” he said.
By leveraging complex data analysis and a vast partner network across various industries, Bvndle offers a unique approach to customer loyalty. It rewards customers for their everyday spending and provides businesses with the tools they need to foster lasting relationships.
Bvndle’s ecosystem partnerships
Bvndle’s commitment to rewarding purchase experiences has led to partnerships with UBA, Piggyvest, VFD Microfinance Bank, and Aura by Transcorp. These collaborations showcase Bvndle’s deep-rooted belief in empowering businesses and customers alike. To further demonstrate this, Bvndle will host The Yard, an exclusive event on June 29 and 30. The attendees will immerse themselves in the Bvndle experience and discover the platform’s transformative potential for the Nigerian loyalty landscape.
Bvndle intends to significantly impact the retail landscape in Africa. Its unique combination of data analytics, gamification, and community engagement sets a new standard for customer loyalty programs. As Bvndle continues to expand its partner network, it is expected to play a pivotal role in shaping the future of customer engagement in the region. It will deliver a new era of personalised rewards and enhanced customer experiences.
