L-R: Sunil KP – MD, Naija Home Automation Limited, Nigeria, Maneesh Nanda – MD, Care Global Consumer Limited, Nigeria, Saurabh Bhalla, Head – West & Central Africa Sales, Sony Middle East & Africa, Sekiguchi Koji : Head of Marketing, Sony Middle East & Africa, Rishi Raj : Director Africa Sales, Sony Middle East & Africa

 Sony unveiled its latest ULT Power Sound Series in Nigeria showcasing an exclusive lineup of speakers and headphones. To celebrate the launch, an exclusive event was held on the 27th of September at the Radisson Blu Anchorage Hotel, V.I with media, influencers and business partners in attendance. 

Setting a new standard in audio experiences to bring music lovers and party starters massive bass and ultimate vibes, the range includes the ULT Tower 10, ULT Field 7, ULT Field 1 and ULT Wear. 

Kickstarting the evening, the event was nothing short of interactive with activities hosted by a lively hype man Toppy banks, incredible performances by guitarist Edmund Dan ‘D’guitroman’ and product demonstrations and features unveiled by Sekiguchi Koji. Head of Marketing, Song Middle East & Africa showcasing the signature sound quality and power bass of the ULT Power Sound series. 

Adding a fun twist to the evening, attendees participated in an ULT Dance Challenge where business partners had the chance to demonstrate their moves, and attendees also tested their memory through a quiz for a chance to win exciting prizes. Special guests and influencers in attendance included Neo, Taymeasan, Sheggz, Do2dtun, Miss Techy, Meshkiey, and Toni The Media Girl to name a few, further amplifying the event and generating buzz surrounding the launch.

Sony’s ULT Power Sound series, which are designed to offer a premium auditory experience, ULT Tower 10, ULT Field 1, ULT field 7, and ULT Wear is now officially available in Nigeria, setting a new standard to powerful bass and signature sound quality. Other features include:

ULT Tower 10:

  • Experience two different types of bass-emphasised sound mode. Hit the ULT button for deep bass boost for low-frequency sound that will make your heart tremble with ULT1. ULT2 delivers powerful bass to feel the beat and get you dancing.
  • Karaoke, Guitar, and TV Sound Booster – Belt out your favourite tunes, thanks to the included wireless mic. Plus enjoy complete control of your sound, with Echo and Key Controls on the top panel. You can plug in another microphone for a duet or a guitar to play along using the ULT TOWER 10 as an amp. TV Sound Booster enhances the sound from your TV.
  • Party Connect – Link up to 100 compatible speakers to synchronise music and lighting through Party Connect – fill any place with powerful sound to create the ultimate party atmosphere.
A group of people with guitars and a microphone

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ULT Field 1:

  • Anywhere, any way – ULT FIELD 1 is your perfect partner for everywhere you go. Designed to be portable with up to 12 hours of battery life so you can enjoy your tunes longer. Plus its multi-way strap, IP67 waterproof and dustproof rating, shockproof  design and salt-water resistance lets you take your speaker anywhere, indoors or out.
  • Colours to suit your style – with Black, Off-White, Forest Grey and Orange   to choose from, you can find the colour that suits your style.
  • Usability – Easy to use and connect with built-in mic for hands-free calling with Echo Cancelling technology for clearer calls.

ULT Field 7:

  • Sound Field Optimisation – Detects noise and automatically adjusts the sound setting to provide an optimal music experience, however busy the venue might be.
  • Party for longer – Throw a party anywhere for longer thanks to up to 30-hour battery life . Plus, with quick charging you get 3 hours of playing time in 10 minutes . IP67 waterproof and dustproof rating , you can take the party outside. It’s also salt water resistant, which means you can enjoy music even at the beach.
  • Carry anywhere – The ULT FIELD 7 can be easily moved around with the convenient carry handles and as it’s designed to work perfectly whether positioned horizontally or vertically.
  • Karaoke and guitar input and lighting – Connect a mic and get ready to sing anything. It’s the perfect partner and even includes Echo and Key Controls on the rear panel. Or you can connect your guitar to turn the ULT FIELD 7 into an amp. And up the fun even more, ambient lighting produces subtle illumination perfect for parties and everyday use.

ULT Wear:

  • Designed for power – they’re powered by Sony’s Integrated Processor V1, the same processor found in Sony’s award-winning 1000X series headphones, and a driver unit designed for ULT POWER SOUND series, to produce unwavering energy, huge resonating bass, and crystal-clear detail.
  • Noise cancelling – With Dual Noise Sensor technology and the Integrated Processor V1, ULT WEAR takes Noise Cancelling to the next level. Now you can truly shut out the world and enjoy a party for one – just you and your music.
  • Comfortable design – The headphones are comfortable with soft earpads and more space around the ears, yet still provide powerful, high-quality sound. ULT WEAR have a foldable design and come complete with a carry case and available in black, white and forest grey.
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For more details on the ULT Power Sound series, follow @SonyMEA and use the hashtag #Sony #ULTPOWERSOUND #Party to join the conversation. 

GALLERY

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