Currently, affiliate programs (APs) are one of the most common strategies in marketing. The essence of AP is simple: the company cooperates with other organizations or individuals (they are called partners). Affiliates advertise the company’s services and direct potential customers (leads) to the official website. If the client has made a profit for the company (purchased a product or used a service), then the affiliate receives a reward. We can identify three main goals of AP: expanding the brand’s presence in the market, increasing sales, and growing the customer base. It is important that with the help of AP, you can establish long-term partnerships that will be beneficial to both parties. Practice shows that partners are not always reliable, but over time, companies (merchants) manage to form a base of permanent affiliates.
You need to know that the initiator of an AP is always the merchant (advertiser). They determine the conditions and set commission rates, and, in some cases, provide tools and marketing materials (scripts, banners, pictures, logos, and so on). The advertiser also monitors the activity of partners, collecting statistics on effective actions. It is important not only how many customers are attracted, but also what percentage of visitors made a purchase or used the service. When it comes to currency trading, it is important whether the lead attracted by the affiliate has become involved in currency exchange or not. If so, the webmaster receives a reward; if not, the search process continues.
Who Are the Merchants and Affiliates? Why Do We Need Partners?
In our case, the merchant (advertiser) is the AvaTrade broker, which provides great opportunities for trading fiat or electronic currencies and other assets. Who are the affiliates? Affiliates are other online business entities or individuals, or rather intermediary companies, web platforms, organizations working in related industries, bloggers, website owners, and regular internet users. Why do we need partners? The fact is that partners have their own customer base, so advertising third-party services can be very successful. The most productive are the partners who work in related fields.
For instance, a website dedicated to cryptocurrencies suggests trying forex (FX) trading and recommends the broker AvaTrade. In this case, the webmaster works under the terms of the Forex affiliate program and receives a commission from the advertiser. The partner may be a well-known blogger who can invite people to engage in currency exchange and give them a link to the AvaTrade website. Visitors who clicked on the affiliate link are counted, and the blogger receives a reward. AP’s goal is not only to find new customers, but also to increase brand awareness. According to psychology, people trust well-known companies more and do not trust brands that they see for the first time. This is natural because first, you need to make sure of the service quality. Other advantages of AvaPartner include:
- high authority of the company, reliability;
- simple and quick start;
- user-friendly design;
- profitable partner programs;
- high interest rates and timely payments;
- possibility of long-term cooperation.
Long-Term Cooperation
If you want to join AvaPartner, then remember that long-term cooperation is always more profitable than short-term; regular partners receive bonuses and get higher income. In addition, some APs allow an affiliate to obtain a percentage of the income earned from new traders (passive income). It is also beneficial for the advertiser to keep new clients engaged in trading for as long as possible. That is why the broker recommends that they take training and familiarize themselves with special literature before starting trading. The company is interested in ensuring that the trader is successful and does not leave the platform. By the way, this is in the interests of the trader as well. The purpose of the affiliate is to convince a potential client that the broker is reliable and provides good conditions for trading currencies. If the merchant and the affiliate work together for a long time, it means that conditions have been created for mutually beneficial cooperation. Let’s look further at how to join the AvaTrade affiliate program.
How to Start Cooperation with AvaPartner?
To start, you just need to go to the official website and click the “Become a Partner” button. First, you would register on AvaPartner and select the affiliate payment model that suits you. Next, you can use the offered marketing materials, tools, and get advice. If you have any questions, you can contact the partner relations manager. Next, you need to look for new clients (leads) and bring them to AvaTrade and receive commissions in accordance with the terms of the program.
