By Justina Okechukwu
Most modern marketing teams drown in a sea of complexity, managing dozens of channels while struggling to extract meaningful insights from a barrage of data. To solve this, Nigerian tech firm Northbrix has launched CyBrixTeam.AI, the world’s first agentic integrated marketing environment (IME) aimed at unifying a company’s fragmented marketing efforts and transforming the entire function from a cost centre into a primary growth engine.
This was announced by Branka Mracajac, the founder and CEO of Northbrix, at Moonshot by TechCabal on Wednesday. “Marketing today has become very complex. We are not managing like four channels anymore; we are managing 40 channels,” Mracajac said, highlighting the core issue the platform addresses. “In reality, we are gathering data from many channels, but we don’t have the insights. CyBrixTeam.AI was built to give that insight to organisations and to teams.”
The launch is timely, as 29% of the country’s fintech companies have adopted AI for their marketing execution, indicating a market that is actively seeking ways to leverage artificial intelligence for a competitive advantage.
The platform operates on what Mracajac described as one of the world’s largest datasets, built on tens of millions of marketing campaigns and billions of individual data points, allowing the AI to not only analyse but also to learn and execute campaigns autonomously. This capability, she said, is critical in a landscape where timely decisions can make or break a campaign.
“It’s not like previous marketing where we needed to wait one month to see the outcome of the campaign and then rebuild,” she explained. “In real time, we launch, we measure performance, we adopt, and then we correct our budget according to it and relaunch again. The platform basically keeps the tone, the voice of the brand, understands the audience, and develops a marketing strategy according to it.”
Mracajac added that the platform is not designed to replace human marketers. Instead, its purpose is to augment their capabilities by handling the data-heavy lifting, freeing up teams to concentrate on higher-level tasks.
“It does not exclude human teams because principle, guidance, and governance are still very important,” she stressed. “It basically empowers marketing teams to have more time to focus on connection, strategy and creativity. AI is doing this heavy lift.”
For Mracajac, the launch of CyBrixTeam.AI is a proud moment of achievement, representing the culmination of significant effort from her engineering teams to build a platform ready not just for Nigeria, but for the broader African market. By providing deeper insights and a seamless, integrated process, Northbrix aims to set a new standard for how marketing is executed across the continent.
