West Africa Dreamin’ (WAD) is set to host its highly anticipated annual conference on November 15, 2025, at the Mövenpick Ambassador Hotel in Accra, Ghana. Following a successful inaugural event, WAD 2025 is poised to be the most impactful gathering of Salesforce professionals, tech enthusiasts, and business leaders in the region.
Under the theme of “Innovation and Local Impact,” the conference will offer attendees multi-track sessions focused on the latest developments in AI, Automation, CRM Analytics, and Business Strategy, tailored specifically for the African market.
Attendees can expect a dynamic agenda featuring:
● Inspiring Keynotes: Thought leadership from top regional and international Salesforce Executives and MVPs.
● Hands-on Masterclasses: Deep-dive, practical workshops designed to upskill professionals in areas like Salesforce Administration, Agentforce, Marketing Cloud and Development.
● Local Product Showcase: Demonstrations of cutting-edge, Salesforce-powered solutions built by African startups and partners.
● Unrivalled Networking: Structured and informal opportunities to connect with potential employers, collaborators, and mentors across the West African tech ecosystem.
This year, the strategic decision to move the annual conference to Accra, Ghana, is a powerful statement about reinforcing the pan-African spirit and commitment to expanding the Trailblazer Community’s reach across the continent.
Dangsenpenan Nukshaw, the Lead Organizer of West Africa Dreamin’, emphasized this focus on regional growth. “Moving WAD to Accra this year marks a commitment to expanding our reach and reinforcing the pan-African spirit of the Trailblazer Community,” he stated. He added that the event’s strategic focus goes beyond basic technology training. “WAD 2025 is where the most critical conversations about the future of African tech and the ethical deployment of AI for business growth will happen,” he continued.
The event is a must-attend for any professional, from consultants, developers and system administrators seeking hands-on skills to business owners and C-suite executives focused on strategy. Attendees will learn how to leverage the power of the Salesforce platform to drive immediate efficiency, unlock scalable growth, and accelerate digital transformation across the West African economy.
