Bvndle Loyalty Limited has announced a new partnership with i-Fitness, one of Nigeria’s leading fitness brands, to expand its growing redemption ecosystem and unlock new ways for customers to turn everyday value into meaningful lifestyle experiences.
With this integration, i-Fitness officially joins the Bvndle redemption network, enabling users to redeem their accumulated value for fitness-related rewards, including gym access and subscriptions. This marks a significant step in Bvndle’s mission to make rewards more practical, accessible, and embedded in daily life.
As part of the launch, Bvndle is also introducing a limited-time incentive for existing i-Fitness members — offering 20% off subscription renewals when completed via the Bvndle platform. This provides a seamless entry point for users to experience the value of the network, while reinforcing everyday utility through immediate savings.
“At Bvndle, we’re constantly asking one question: how does loyalty become truly useful?” said Williams Kome, Head of Merchants & Acquisitions at Bvndle. “Fitness is a natural extension of that vision. By bringing i-Fitness into our network, we’re enabling people to convert everyday actions into something that directly improves their lifestyle and well-being.”
The partnership introduces a new category of redemption — fitness and wellness, allowing users to move beyond traditional rewards and engage with benefits that support long-term habits. Whether it’s maintaining consistency at the gym or starting a new fitness journey, users can now access these experiences through the Bvndle platform.
For i-Fitness, the collaboration opens up access to a broader audience while introducing a new layer of engagement for its existing members.
Speaking on the partnership, Derek Nwafor, Head of Corporate Sales and Partnerships at i-Fitness, said “We believe fitness should be accessible, fun and convenient. This partnership makes it easier for people to start and maintain their fitness journey through a rewards system they already use, turning healthy living into something practical and achievable for all.”
As part of Bvndle’s wider Loyalty-as-a-Service (LaaS) model, the integration reinforces its role as a distribution and utility layer for loyalty, where value is no longer confined to a single brand but can be used across a network of services that reflect how people actually live.
The addition of partnership with i-Fitness signals Bvndle’s continued expansion into high-impact lifestyle categories, positioning fitness not just as a personal goal, but as a redeemable, everyday benefit.
About Bvndle Loyalty Limited
Bvndle is a loyalty and engagement platform that enables users to earn, store, and redeem value across a wide network of everyday services. By connecting brands and consumers through a unified rewards ecosystem, Bvndle is redefining how loyalty works.
About i-Fitness
i-Fitness is West Africa’s first and fastest-growing fitness chain. With 29 branches across Nigeria, over 310 professionally certified personal trainers, bespoke gym facilities, a subscriber base of over 40,000 members, multi-location access and a wide range of diverse fitness programs, i-Fitness is committed to providing a youthful, entertaining yet rewarding fitness experience to many thousands of people, thereby promoting access to happier and healthier lives.
