Brainshare Technologies direct connect to hyperscale and SD-WAN leadership summit
Technology leaders and enterprise stakeholders gathered at the Brainshare Summit 2026 on April 28 2026 held at the Four Points by Sheraton Lagos, Victoria Island, Lagos.
The sales summit was organised by Brainshare Technologies & Services Nigeria Limited (TSNL), a Nigerian-based digital transformation solutions provider, to provide insights into the theme “Direct connect to hyperscale and Software-Defined Wide Area Network (SD-WAN) leadership summit”.
The summit detailed how local support and global partnerships could drive digital transformation, and officially unveiled two products-direct cloud and SD-WAN.
Opening the summit, John Mercado, Managing Director and Chief Executive Officer (MD/CEO), Brainshare TSNL, highlighted the importance of local presence in solving complex modern business challenges.
“We recognise that modern business challenges are incredibly complex. We do not just hand you over a solution and then walk away.
“Instead, we provide local support on the ground, from the initial engineering and design and customised solution all the way down to the flawless implementation and daily management [by] our expert team in Nigeria. We work side by side with your teams and simplify the approach to complex issues.” Mercado said.
Mercado further explained that the objective of the gathering was to help executives balance operational efficiency with lowering the total cost of ownership.
“Our ultimate goal today is to show you how to transform your operation from an unpredictable cost centre into a highly secure, strategic business action.
“With venture technologies and our global partners working side by side with you on the ground, you can navigate this digital economy with absolute confidence,” Mercado added.
The summit aimed to remove the operational burden from businesses by managing back-end complexity.
Representing the partner organisation, Francis Okoh, Sales Director, PCCW Global, a leading global provider in the telecommunications industry, introduced his firm’s role in supporting multinationals and enterprises.
“We are a leading global provider in the telecommunication industry offering services [including] data solutions for multinationals and enterprises globally,” Okoh stated.
He emphasised that PCCW provides the stability required to ensure that connections to cloud facility providers are well supported without experiencing failure.
Silvio do Carmo,Vice President of data sales in Africa, PCCW, addressed the core pillars affecting businesses, specifically security and the rising costs of compute and storage. He explained that constraints induced by insecurity and cyber attacks often lead to prohibitive costs and network limitations.
“We’ve onboarded more than 350 carriers and different service providers onto the platform, so we’ve created an ecosystem where carriers and corporations can do business with each other.
“We provide real-time monitoring facilities for our users, and we’ve onboarded more than 200 clouds on ramps across the world,” do Carmo added.
He further detailed the resilience of their global network, which is designed in protected rings across multiple cable systems.
“If any undersea cable system fails, your traffic is automatically rerouted through an alternate path. And we always work on a design in terms of reaching the destination with the lowest latency service possible,” da Carmo stated.
He noted that by owning the platform, they have built the world’s first network-as-a-service platform owned by a tier one carrier, ensuring 99.99% uptime.
Discussing enterprise applications, the Senior Manager for Regional Engagement at PCCW, Gildas Lebeau, explained how they cater to wholesale partners like Brainshare to address local markets.
“We address the financial sector, healthcare sectors, retail and distribution and manufacturing.” Lebeau said.
This approach allows the company to support sales teams and deliver scalable infrastructure solutions across Africa.
A panel session, titled “From Network to Value: Leveraging SD-WAN and Private Cloud Interconnection for Business Impact” featured industry experts discussing cloud adoption and real-world deployment of SD-WAN.
The Founding Partner of Graycom Consulting (GC), a technology consultancy, Kayode Akomolafe, spoke on the necessity of bridging the skills gap for successful cloud adoption.
“Early on at AWS, we realised that without the appropriate skills at all levels—the lower level, the middle level and top level—cloud adoption is going to be a struggle,” Akomolafe said.
Ikechukwu Nnamani, Chairman of TeleAfrica Communications, a digital infrastructure pioneer, discussed the collaborative nature of connectivity across the continent.
“Today, we are depending on Console Connect. We depend on them as the connectivity backbone, even for our own services. And that just shows the collaboration,” Nnamani stated.
He noted that such partnerships give local providers reach into over 1000 data centres globally, which would otherwise be inaccessible.
During the discussion, do Carmo highlighted how automated network infrastructure addresses the slow lead times traditional sales processes once required.
“Customers can connect to Brainshare, requesting connectivity to the cloud, and their services can be provisioned within three to four minutes in real time to any hyperscale,” do Carmo explained.
To demonstrate this efficiency, the experts conducted a live demo showing that a connection to Amazon Web Services (AWS) could be established in just three minutes with Console Connect.
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