A national mission to map Nigeria’s invisible offline economy through verified consumer spending, rewarding the shoppers and contributors who build it. ₦10 million for the shopper who snaps the one billionth receipt, with millions of other winning opportunities along the way.
Shoppoint, the everyday spending rewards app founded in 2023, today announced the Billion Receipts Initiative, a nationwide public-good mission to digitise one billion offline consumer receipts and build Africa’s first data refinery for the retail economy. The program formally kicks off in June 2026 as an open-ended national mission, with continuous shopper participation and brand-sponsored missions running throughout the journey to one billion. A ₦10 million prize is reserved for the shopper who snaps the one billionth receipt, alongside millions of other winning opportunities for participating shoppers.
Since launching its app, Shoppoint has already verified over 10 million receipts, the traction it is now scaling a hundredfold through the initiative. The company is positioning itself as the receipt-rewards category leader for emerging markets, starting with Africa, a category Fetch Rewards built into a multi-billion-dollar business in the United States and that has no continental equivalent leader across Africa’s $1.4 trillion consumer economy. The bet is on whoever gets to a billion verified receipts first, with the data infrastructure underneath to monetise them.
Mapping Nigeria’s invisible offline economy
“Nigeria’s everyday economy lives offline. It moves through cash, neighborhood stores, open-market stalls, and millions of moments that never make it into any data system. That entire layer is trapped in silos, invisible to the consumer brands selling into it and to anyone trying to understand it. The Billion Receipts Initiative is how we map it, together. We are building the data refinery for Nigeria’s offline retail economy, and the shoppers who power it are the ones we are paying. Every shopper who scans a receipt is helping build the country’s first real-time, verified view of how Nigerians actually buy. Consumer brands get the visibility to engage and reward their real customers in the moment. The shoppers themselves finally get paid for the value they have always been creating.”
— Kessiena Majemite, Founder and CEO of Shoppoint
How the mission rewards participation
The initiative runs across eight levels, with winning receipts drawn at every milestone as the national counter climbs to one billion where one lucky shopper wins 10,000,000 Naira with other cashback incentives to be won across all milestones.
In addition, a layer of brand-sponsored missions runs alongside the base program, with participating FMCG and retail brands funding additional missions tied to their products, categories, and stores. Eligible receipts span the everyday economy, including supermarkets, pharmacies, restaurants, filling stations, fashion retail, and more. The program accepts printed retailer and brand receipts, point-of-sale (POS) receipts, and in-app purchase receipts on Shoppoint, all verified in real time. Points earned across missions convert to cashback delivered to participating shoppers in-app. Full program rules, the live receipt counter, and terms and conditions apply at billionreceipt.org
The data layer brands have not been able to reach
For FMCG manufacturers, retailers, and merchants, the Billion Receipts Initiative opens what Shoppoint is positioning as the largest offline retail trade catalyst Nigeria has seen, designed to drive footfall, sales volume, and customer loyalty without the heavy cost of traditional trade promotion or consumer activation. Partner brands run scan-attributed missions that route reward value directly to the verified end customer, replacing estimated reach with real-time, receipt-level attribution.
An ongoing mission, not a campaign
The Billion Receipts Initiative is designed as an open-ended national mission rather than a fixed campaign window. June 2026 marks the formal kickoff. Shoppers join from anywhere in Nigeria at any point in the journey, and brand partners onboard on a rolling basis through the run to one billion receipts. Awareness drives, community ambassador activations, and partner onboarding begin immediately. Shoppers, FMCG and retail partners can learn more about the mission at billionreceipt.org.
