Adugbo is a digital platform that enables the contextually relevant discovery and promotion of products/services offered by local merchants/small businesses. Via a suite of web/mobile apps offering specific location-based services, Adugbo aims to collectively serve as the “digital interface to your city”. An estimated 25% (of the 105 million Nigerian mobile users) own a smartphone and the rapid drop in smartphone costs portends an impending growth of adoption in 2014.

This trend presents an opportunity for mobile-centric (and in some cases mobile-only) content consumption and e-commerce. Users’ smartphone capabilities can also be leveraged to enable the contextually relevant discovery of local services, and the targeted promotion of digital products/services to mobile audiences.

These observations, coupled with the projected improvements in broadband connectivity inspired the creation of Adugbo. Adugbo enables locals/tourists discover local information – events nearby, local movie showtimes, offers, nearby service providers, and recommends items of interest based on a user’s context — location, current time and preferences. Adugbo will also enable businesses showcase their offerings to nearby audiences by: creating a local profile describing their products/services and the geographical areas they serve; directly promoting their offerings within a specified geographical area at a desired time of the day, and day of the week.

Adubgo is personally bootstrapped by Ayodele Marcus. It  is available as an app download.

Adugbo is a finalist in the TechCabal Battlefield, holding on Friday the 21st of February, at Four Points, Lekki. Register now to attend.

The TechCabal Battlefield is proudly sponsored by Stanbic IBTC Bank, iROKING, Jobberman, Konga, Etisalat, with support from VC4Africa, Ventureburn, Capital Square, Easy Taxi, Ebonylife TV, YNaija and RELOADED Magazine.

Muyiwa Matuluko Author

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