Kenya-based online music distribution platform, Mdundo, has expanded to South Africa, Ghana and Nigeria.
The 88mph funded platform helps local artists distribute their music and earn a revenue based on the number of downloads they receive. Since the launch of the company in November 2012, Mdundo has gone live in Kenya, Uganda and Tanzania.
Mdundo does not yet have teams and physical presence in these countries but they have already started signing up artists from these countries. In Nigeria, Mdundo has signed Chocolate City artists which include M.I and Ice Prince and they have signed Shatta Rako from Ghana.
Mdundo says it’s already accessible in 17 African countries but has decided to focus on specific markets more than others and this expansion is happening after its amazing growth in Kenya, Tanzania and Uganda.
Mdundo won’t have it easy in these three countries as they will be competing with other music platforms. In Nigeria, there’s MTN MusicPlus that offers music downloads at affordable prices, Spinlet purported to be the iTunes of Africa; SOLO Music and NotJustOk.com which offers unlimited streaming and downloading for free. South Africa has SAmp3 and Musica. Ghana has StreamGH.
Let’s see how it goes.