Chinese OEM, Innjoo, will be launching a new smartphone, Innjoo Fire, into the Nigerian market on May 21, 2015.
Innjoo shared this information via a mail correspondence to TechCabal.
Innjoo Fire features a 2 GB RAM, 5 Inch display and comes in four color variants; classic black, milk white, fashion gold and natural bamboo.
According to the statement to TechCabal, Innjoo Fire will begin to sell, June 1 on local e-commerce website Jumia.
But Innjoo did not state if this was an exclusive distribution deal with Jumia.
TechCabal has reached out to Innjoo for comments.
Innjoo stated that the price for the phone will be competitive, but will be revealed at the launch event launch. A typical budget phone playing at the bottom of pyramid in Nigeria’s smartphone space currently costs between NGN20, 000 and NGN30, 000, Innjoo Fire is likely to fall in this range.
***Innjoo has told TechCabal that Innjoo Fire’s distribution in Nigeria is exclusive to Jumia***