The South-Korean OEM, Samsung and online retail store, Jumia have partnered with Worldreader, a non-profit organisation in an initiative to promote literacy and education by pre-installing 15,000 free e-books in Samsung entry-level smartphones.
Worldreader, based in San Francisco runs an e-reading mobile platform that collates and shares digital books through a biNu app all over the world.
The Samsung smartphones pre-installed with the Worldreader software are Ace 4 Lite, Ace 3, Trend Lite, J1, Star 2 Plus and Ace 4 Neo. The phones will be available only on Jumia.
“Every child has a right to education and we are delighted to be part of the solution to the challenge in the education sector. We believe this partnership will help promote literacy and education among Nigerians”, said Jonathan Doerr, MD Marketing, Jumia Nigeria.
For the African story addicts, the Worldreader app also features books by African authors. Samsung says there will be regular updates of the World Reader app.
Jumia recently concluded a Bloggers’ meetup event in Nigeria leading up to its Mobile Week, which has been scheduled to hold from June 1 through to 7.