Former Konga executive, Onyeka Akumah has invested in the Nigeria-based confectionary startup, Waracake.
The company announced the development via a presser made available to TechCabal.
The details of the investment were not made public.
Onyeka Akumah had worked at Wakanow, Jumia as the director of marketing and partnerships and at Konga as the Vice-President of marketing before this time and, as part of the deal with Waracake will also function in an advisory capacity with the startup.
“Onyeka brings a deep wealth of marketing and customer acquisition experience to Waracake,” Olatunde Ayilara, CEO Waracake said. “Having successfully built several internet marketing businesses with some of the most successful startups in Nigeria, Onyeka’s ecommerce experience comes handy to the team as we build Waracake into Africa’s leading gifting platform.”
Waracake is an online marketplace for confectioners and also doubles as a cake-gifting network. The startup launched in Lagos and Abuja in February 2015 and has extended its services to Ogun, Edo and Osun states.