Google owns mobile. Of the 1.9 billion smartphones active monthly in the world, 1.4 billion run on Android (Google’s open source mobile OS). That’s a lot of phones. The remaining 500 million is shared between iOS (which holds 400 million), WindowsOS and Blackberry OS.

But a lot of these phones running Android OS don’t directly convert to revenue for Google. The search giant recently revealed that 50 percent of the monthly online searches on Google (around 100 billion in total) come from mobile.

That is not as impressive as it seems. What that means is that the 1.4 billion Android smartphones in the world only manage to generate 50 billion searches every month. If the remaining 400 million smartphones (that also have capability to make Google searches) in the world were to be added, it adds up to 1.8 billion phones generating 50 billion searches. If that figure (50 billion) were to be divided by 1.8 billion, over a period of a month i.e 50 bn / 1.8 bn * 30, it will be equal 0.925.

With this figure, an average smartphone user makes less than one Google search on mobile per day. It’s important to note that Google doesn’t serve China, (because of extreme protectionism). But if the 100 million active smartphones in China were to be removed, the results will still leave us with 0.98 searches per day. Still less than one.

It was Charles Arthur, who blogs at The Overspill, who first analysed the figures. According to Arthur, one of the reasons we search less on mobile is because there are already apps for that.

“People do not, in general, type “Facebook” or “Gmail” into their mobile browser’s search bar. They go to the relevant app – Facebook or email,” he said.

This is problematic for Google who makes money via ads on search engine results pages by prefacing the search results with ads which are mostly indistinguishable from regular hits.

Even with Google baking in Google Now into the Android experience with dedicated space on the phone, searches on mobile have not increased. PC sales is also slowing, which means the number of searches will drop even further as the years go by and as more people use only mobile for both personal and corporate needs.

Arthur says, “there is no obvious way of changing the present behaviour while users are so addicted to apps on their phones – and there’s no sign of that changing any time soon.”

The real searches are now going on on the app stores where users find relevant apps, and according to Arthur, that’s the second stage of mobile web. Perhaps Google will take its ads to play store.

Photo Credit: mjmonty via Compfight cc

Read this next
More From TC
Business, Developers, Entrepreneurship, Funding
17th September 2019

Andela, the Africa-focused tech accelerator, is laying off more than 400 employees across three countries as the company changes its business model away from developer training. The company told TechCabal it is laying off 250 junior developers from Nigeria and Uganda and about 170 others in Kenya. CEO Jeremy Johnson said the company will now […]

FBI announces arrest of 167 alleged fraudsters in Nigeria in anti-fraud operation
Business, ecosystem, FinTech, Government, Internet, Mobile, News, Policy, Technology
11th September 2019

The Federal Bureau of Investigation (FBI) has arrested 281 individuals, including 167 in Nigeria, for their involvement in fraudulent business email compromise (BEC) schemes, the agency announced recently. Working with over 12 agencies across multiple countries, the FBI disclosed that the latest arrests are part of Operation reWired, a four-month international operation “designed to intercept […]


TechCabal is a Big Cabal Media brand



Copyright © 2019
All rights reserved

Privacy & Terms