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Daalu.com.ng has launched a coalition loyalty programme. The points-based programme will offer consumers a single card with which they can earn loyalty points when they shop at a range of different merchants and brands, online and offline.

Daalu card holders will be able to accumulate loyalty points with every purchase they make from select chain stores, small and medium-sized enterprises and online merchants. So far, brands like Snowflakes, Buymore, Alibert, Ouch, RoyalMart, Clear Essence Spa and Formula have signed up with the programme. Card holders will earn points per NGN 1,000 spent. The value of points varies for different brands.

Peter Essien, Daalu’s co-founder and Head of Strategic Partnerships, highlighted other benefits of the programme which include “discounts on purchases through points earned or through coupons and regular exclusive special offers.” According to him, shoppers will “love” features like this because they will “get more value for every Naira spent.”

To use the service, you will need to create an account on Daalu’s website, after which your card will be delivered to you. When you present this card after purchasing items from Daalu’s partner merchants, or entering the phone number registered with Daalu on the POS machine, loyalty points will be credited to your account. When you’ve accrued enough points for a reward, you can redeem them at any of Daalu’s participating merchants.

Photo Credit: Daalu

David Adeleke | Author

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