You need to divest yourself of non-essentials and focus; you need to go all in.
Rule #1: Never lose money
Entrepreneurs must devote a huge amount of time and energy to studying the right market because no matter how good an idea is, it must fit the market
Self-confidence is key for women entrepreneurs who want to thrive in Nigeria
You need to strive to be an expert at a core element of your business
Marketing your business without a unique selling proposition is a waste of time