Piracy has long been one of the biggest problems Nollywood, the Nigerian film industry, has been facing. In a bid to fight it, Afrinolly Limited have launched an app, Afrinolly MarketPlace.
Afrinolly MarketPlace is a pay-per view platform where smartphone users can have access to Nollywood/African movies, short films and series. Through the Afrinolly MarketPlace, film producers in Africa will be able to offer their content to Afrinolly users and get paid for it.
The app is developed by the Afrinolly team that won the Google Android Developers Challenge in 2011.
Chike Maduegbuna, CEO of Afrinolly Limited, said, “We believe African producers should be able to earn more from their contents and African entertainment enthusiasts should have access to these contents without the risk of piracy.
He also said that the platform aims to provide content that “established video streaming platforms such as Netflix, Amazon Videos, YouTube Red and others” have ignored.
Afrinolly MarketPlace will be able to stream contents via our Afrinolly’s mobile site at www.afrinolly.com and with the app. The platform, according to company’s statement, places focus on content protection and a convenient payment system.
“We implemented multi-platform DRM technology and video optimization solutions using industry standards so contents are protected on the Afrinolly platform and we introduced carrier billing (Recharge Pay) so users can pay for contents using airtime via their mobile network.” said Tope Omotunde, CTO of Afrinolly Limited.
For N100, users in Nigeria will be able to watch a movie while a short film is N50. GSM subscribers on MTN Nigeria network can pay for content via their airtime, while Airtel network subscribers will also be able to pay conveniently with their airtime in a few weeks. Users in other parts of the world would pay 99¢ for a movie via in app payment systems.
Photo Credit: Afrinolly