3879298983_5dacb63449

Hold up, wait a minute…wasn’t it just yesterday that Netflix announced that it had become available in practically every country in the world? So how come Etisalat already has a dedicated Netflix and Chill data bundle?

https://twitter.com/etisalat_9ja/status/685029511302393856

Well, the truth is Etisalat Nigeria didn’t create this plan yesterday. It’s actually an app-specific data bundle called Smartpaks that enabled users to access designated apps on a timed basis. The video bundle lets you buy two hours of “unlimited internet access” to watch video for N400. Compared to the Netflix and Chill marketing graphic, this is what the original marketing material looked like.

Etisalat smartpaks

Etisalat smartpaks

All Etisalat has done is change their graphic design, and perhaps tweak their backend content filtering protocols to support content originating from Netflix servers. It’s just a brilliant ad.

Nonetheless, I have to say it’s a genius way to cash in on all the Netflix buzz that has held the world, not to mention Nigerians, in thrall over the past 24 hours. For cost-conscious Nigerians who are concerned about the real cost of consuming Netflix (it’s not just the subscription fee, it’s the data consumption costs as well) in the absence of cheap and unlimited data, this could prove to be a useful hack.

In all, it seems that Netflix’s entry into the Nigerian market is already putting pressure on local ISPs to innovate…okay maybe that’s too optimistic…but at the very least, to revisit their pricing and delivery models in ways that benefit the customer. I daresay we’ll see other telcos across the continent rolling out data plans in response before too long.

One thing that I wonder if Etisalat’s time-based “Netflix and chill” plan accounts for is time spent on buffering, hmm. But maybe buffer and chill isn’t such thing, no?

Read this next
More From TC
social_media

The BackEnd explores the product development process in African tech. We take you into the minds of those who conceived, designed and built the product; highlighting product uniqueness, user behaviour assumptions and challenges during the product cycle. — On Wednesday afternoon, Instagram users in Nigeria noticed something: when you upload the picture of the bloodied […]

isis_nyongo_madison

The merger between MumsVillage, a Kenyan company, and BabyBliss Nigeria is a demonstration of how e-commerce and Femtech will spread in Africa. Realising their shared values around serving expectant and nursing mothers, both companies came together as Bliss Group to deepen their penetration in two of Africa’s biggest tech-powered economies.  MumsVillage and BabyBliss were each […]

22-year-old Shanon Wasserfall was last seen on April 9, 2020 at Walvis Bay, a port town in west central Namibia. She was wearing white shorts, a blue jacket over a black top and had just dropped off her two-year-old child with a friend at Kuisebmond, eight minutes away. Wasserfall was said to have informed her […]


TechCabal is a Big Cabal Media brand



Copyright © 2020
All rights reserved

Privacy & Terms
X