First they merged all AIG subsidiaries into one big Jumia brand, and now, it seems like the next step in strengthening their market position is a payment method. That’s right, guys, Jumia is launching a payment method and they are calling it Jumia Pay.

Jumia Pay will serve the 23 African countries that Jumia currently operates in and it’s modelled after AliPay, Alibaba’s own payment solution. This means that apart from being a way for users to pay for their shopping online, Jumia Pay can also be used for other online payments like utility bills and airtime top ups.

According to Jumia CEO, Jeremy Hodara, Jumia Pay will provide a safe, secure and convenient shopping experience for all Jumia customers across its various platforms, and also foster financial inclusion.

Jumia Pay is set to launch first in Nigeria, which is Jumia’s biggest market, before rolling out to Jumia’s other markets in Africa.

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