Following from Joe’s statement that KPI’s determine the end product of UI/UX design, he also states the other considerations that go into design. He explains that what the client seeks to achieve with the product is the biggest consideration. Some of the typical questions that Joe asks his clients at the outset is- What problem they are trying to solve? Are they trying to get more visibility or just trying to update a dated portfolio?
Sometimes Joe is limited by the audience’s access to technology. For example, he, as a product designer works with high-end devices that have a retina display. There are features he incorporates in his work that some of his audience who use devices with low resolutions cannot appreciate. Interestingly, medium and tools of expression can be an artist problem too, though the dynamics differ.
Artists often feel limited when it comes to their medium of expression and this often leads them to explore other new media. One such example is the use of digital technology by artists such as Bolatito Aderemi-Ibitola’s “Scraps from Mama’s Floor” that was announced the winner of the ART X Prize with Access 2018. ‘Scraps From Mama’s Floor’ was a multi-sensory and multimedia project that includes scenes from Balogun market in Lagos Nigeria and scraps of Ankara fabric. The installation includes cameras that capture images of the viewer and instantly incorporates them into the work- so you see yourself in the artwork. This does seem like an idea to wrap a tech innovation around if one doesn’t exist already.
Also, Virtual Reality (VR) has become a medium for artists to project their creativity. Olalekan Jeyifous and Wale Lawal created and exhibited at this year’s ArtX Lagos a virtual reality installation, Mad Horse City, which explores a futuristic imagination of Lagos in the year 2115. Here, fine art uses tech to give the audience an experiential feel.
