“It really comes down to one word: courage. The courage to move on, do something new, that betters all of us. And our team has tremendous courage.”
Backstory: Four years ago, Apple caused quite a stir with this statement when it announced it would be removing the headphone jack from its phones. A move that ushered the launch of the wireless Airpods.
Other phone makers, most notably, Sony and Nokia removed the headphone jack from their high-end phones the next year and others have continued to do so since then.
In September 2020, during the launch of the iPhone 12, Apple announced that it would not be including power adapters with their newest iphone. The reason: It’s better for the environment, and there’s a likelihood that a customer already has an Apple power adapter charger at home.
At first, the likes of Xiaomi and Samsung made fun of Apple for that decision, but with time they copied the move. Xiaomi, for instance, has since launched the Mi 11, which doesn’t ship with a charger; however, customers in its native China can choose a full package at no extra cost.
Recently, Samsung launched the S21 series. And as expected, it will not be distributed with chargers and earphones. And this isn’t going to be limited to high-end devices only, but eventually, all future Samsung devices will ship without an adapter and earphones.
Big Picture: The environmental reasoning behind shipping fewer unnecessary components with phones is fairly sound but it’s also a cost-saving technique. I wonder if many smartphone users are ready to embrace the switch-up.
Anyway, I hope you find the courage to adjust your expectations.