The rivalry was restated when Apple and Facebook reported their earnings for the last quarter of 2020.
Apple made over $100B in revenue, while Facebook beat expectations with $28B in revenue.
If these numbers tell us about the past, Mark Zuckerberg’s comments give us a hint of what Facebook's future numbers could look like.
"Apple has every incentive to use their dominant platform position to interfere with how our apps and other apps work, which they regularly do to preference their own...this impacts the growth of millions of businesses around the world, including with the upcoming iOS 14 changes.”
What’s this change about?
Turning ad trackers off by default. Leaving it up to users to turn them on, if they choose to. Previously, the ad trackers were enabled by default and could be disabled by users.
Tweet by Tim Cook, Apple’s CEO.
Facebook’s pushback is that only a few users will remember or see the need to turn the feature on. And it needs the ad trackers to properly serve ads to its users.
What it means
: Both companies claim they’re looking out for their users. Apple has said it is making the move to protect user privacy, and Facebook has argued that the opt-in requirement will hurt small businesses that rely on targeted advertising for sales.
: 10 years ago at a conference in which Zuckerberg was in attendance, Steve Jobs commenting on Facebook’s privacy’s issues said
, “I believe people are smart and some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you’re going to do with their data.”