Chinese Xiaomi has beaten Samsung, becoming the number one smartphone vendor in the world’s largest mobile market, China.
According to the release, Xiaomi was able to top the market because of its “decent specifications” and the low price of its phones – Also, its sales hype through the flash sales, helped it maintain the top position. IDC however attributed Samsung’s drop to the ‘immense’ competition from Xiaomi and other Chinese vendors.
“Xiaomi’s focus on selling low-cost phones with decent specifications, as well as the hype that it created through its flash sales, helped it to obtain the top position…” IDC said.
The IDC report also showed the market share for the fourth quarter of 2014 in China – And it expects the smartphone market to grow further by a 10% increase in 2015.
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