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Rocket Internet, the Berlin-based startup incubator and investment company, just launched its latest food ordering and delivery company called CaterWings. It will focus on B2B catering, according to a company press release.

First of all, thanks Rocket Internet for using a name that could mean something and that doesn’t end with an arbitrary vowel – in the fashion of Zalora, Jovago, Zando, dafiti and their ilk.

The slight deviation from its naming convention aside, Rocket Internet appears to have big dreams for this new startup.

The startup – which the group is saying will disrupt a €36 billion global market – is joining a growing list of other food ordering and delivery startups in Rocket Internet’s investment portfolio; Hellofood, FoodPanda, Delivery Hero, Just Eat, Food runner and others that have now been rolled up into its new division called the Global Online Takeaway Group.

According to the group, CaterWings is the next generation marketplace for catering services that will offer time-saving, high quality solutions for B2B catering needs.

The goal is to help businesses access catering services for official events at a moment’s notice, with assurance that  meals will be delivered on time and with premium quality.

The new venture will launch in London on October 5th 2015 and the group believes it will “ introduce a new standard for corporate food ordering in Europe.”

Rocket Internet stayed true to form – on copying tested models – on this startup as well. CaterWings is modeled after ezCater and ZeroCater, both in the US.

Gbenga Onalaja | Author

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