Apple Music, Spotify and Deezer have warmed their way into the hearts of many people around the world. They give you the chance to stream music online and discover great new artistes too. But one major problem artistes and labels have had with music streaming services is their royalty pricing. Spotify, for example, says that its average payout for a stream to labels and publishers is between $0.006 and $0.0084 each time a song is streamed.
As for 9janimi Channel, an alternative to the popular music streaming services, the aim is to avoid this kind of problem with artistes.
9janimi Channel is a music streaming platform that was re-launched recently. It allows artistes keep up to 75 percent of the proceeds from their songs, which in comparison to other services, is a more generous deal.
The channel offers independent artistes a platform to distribute their music directly to their fans. According to the founder, Soltesh Iyere, the platform “offers double tiers for subscribers: premium and freemium.”
Iyere, talking about the tiers, explains that “the free tiers come with ads and lets users stream thousands of songs from its catalog, but with no access to the movies available on the service. The premium tier costs $2.99 per month and gives users access to stream both music and movies. On both tiers, users have to purchase songs they wish to keep or download at a rate of NGN 15 per song. Artistes also get to keep up to 75 percent of the NGN 15 per song downloaded.”
He adds that that service “is sure to resonate with artistes who are finding the model useful.” It remains unknown how large their catalog is. The service has positioned itself as an avenue to fight piracy in a Nigerian environment rife with it. The major challenge 9janimi Channel will face will be educating people about their service as a preferable option to piracy.