Apple Twitter

Apple just remembered it had a Twitter account, guys. I read the news on Business Insider this morning, while compiling the daily digest. Apple also redesigned their Newsroom (the place where their press releases live). The Twitter account has existed since 2011, but it’s been dormant (no tweets, egg avatar, and all), but now, they’ve replaced all that deadness with an image of their logo.

As it is with Apple, nobody knows whether or not they were the ones who held the account till now, or whether or not someone else went and “parked” @apple. If the latter’s the case, I imagine said person has cashed out. Either way, the account is active now, and I’ve seen the follower count grow from around 49,000 to more than 88,100 (95,000 when I hit publish) since I first saw it. I expect that number to increase rapidly the second they start tweeting actively.

Apple Newsroom

The new Newsroom

Speaking of tweeting, some people (including Bloomberg reporter, Mark Gurman) think the account was activated because Apple wants to live-tweet their September 7 event. They usually live-blog as well as live-stream the event, and they may add live-tweeting to that list. Not counting its staff/executives, this activation brings the number of Apple-owned Twitter accounts to 6 (by my count): @AppleMusic, @AppStore, @beatsbydre, @Beats1, @AppleSupport, and….@Apple.

Crazy idea: it’s entirely possible Apple’s bought Twitter, and wants to announce it on…Twitter. Is it really that crazy? Don’t quote me.

Read this next
More From TC
biden_africa_investment

The new US president will begin dismantling his predecessor’s legacy from Day 1, but may need one holdover to influence Africa. In January 2020, Nigerian healthcare startup LifeBank became the first company to receive investment under a new maternal care initiative introduced by the US International Development Finance Corporation (DFC). LifeBank’s 24/7 blood supply business […]

When Abisola Oladapo gave birth to her second child, she was born unable to breathe. For a hot minute, she wished she had known certain truths during her pregnancy. Perhaps those truths could have helped her birthing process, or maybe improved her baby’s health during labour. The event that led to her baby’s health condition […]

We’ve heard all kinds of excuses from our tailors. Some seem plausible, others make you want to sit on the floor and cry. When Marly Diallo was in Accra for a business trip a few years ago, her trusted tailor, who had delayed on a dress, told her it was because there hadn’t been any light. She knew he was telling the truth.


TechCabal is a Big Cabal Media brand



Copyright © 2013 - 2021
All rights reserved

Privacy & Terms
X