Photo source: Forbes

Barely two weeks after Spotify launched in Nigeria and 38 other new markets in Africa, Deezer has updated its payment feature to accept Naira payments.  

The global music streaming platform has also slashed their subscription fees to almost half of the prize, alongside changing their subscription currency from U.S dollars to naira. 

Headquartered in Paris, Deezer was launched in 2007 and it currently connects over 16 million monthly active users around the world to 73 million tracks.

The music platform is available for smartphones, tablets, PC, laptops, home sound systems, connected cars or smart TV in over 180 countries worldwide. 

Before now, Deezer’s subscription was rated at $4.99 ( ₦1,800) for premium customers and the family plan for ₦2,700. This number has been slashed in half. The music platform now charges  ₦900 ($2.36), ₦1,400 and  ₦1,400 ($3.67) for  Deezer Premium, Deezer  HiFi and Deezer Family, respectively.

The competition gets tougher

With Spotify’s recent giant leap into Africa, Deezer and other music platforms like Apple Music, Boomplay, Youtube Music, etc that have already penetrated the African market, have been pushed to a tight corner. Deezer’s new pricing feels like a move towards closing every loose end with Spotify. 

Before their big launch, Alex Norström, an executive at Spotify said the company believes there could be more than 1 billion potential Spotify users that are yet to be tapped. 

According to this report by Music In Africa, Deezer has about 14 million users in Africa, 7 million of whom pay for the platform’s services. Perhaps, this Spotify’s untapped market includes Deezer’s existing customers.

How much does subscription cost?

For YouTube Music, the monthly individual subscription costs ₦900 while a family plan costs ₦1400 ($3.67).

Deezer previously charged ₦1,800 for premium subscribers but has now slashed the price to ₦900 ($2.36). 

Apart from its free plan, Spotify users in Nigeria can upgrade to Spotify Premium for ₦900 per month. The Premium Family plan goes for ₦1,400 for up to 6 family members living under one roof. They also offer a student monthly subscription for ₦450. Apple Music has the same subscription plan as Spotify.

Boomplay’s subscription is a little different. Users can subscribe with N499 or pay with Boom Coins, which can be earned or purchased in-app. They are also allowed to subscribe on a daily or weekly basis.

Read this next

When Nigeria’s 2021 budget projection was made and planning for the COVID vaccine was missing, it was unsettling for many of its citizens. A group of prominent Nigerians came together under an umbrella they called Coalition Against COVID (CA-COVID).  With members like Jim Ovia, Aliko Dangote, Tony Elumelu, amongst others, the coalition promised in January […]

More From TC

Kemitt, an e-commerce startup headquartered in Egypt, has secured an undisclosed six-figure amount in funding from a group of Saudi Angel investors. Founded in 2018, Kemitt is a marketplace that enables product and furniture designers to connect with their end customers.  Kemitt provides an online platform to product designers and gives them the tools they […]

In 2019, when Opera introduced OList it was with a rather silent launch. Compared to other product lines like Opay or Oride, there was no press release announcing the launch of OList, just a mention in its financial statement.  OList is a marketplace that connects buyers and sellers to opportunities. It’s part of Opera’s strategy […]

samurai_incubate

As success stories from Africa’s startup scene spread across the world, more diverse sources of funding are opening up to the continent. While investors from Western economies lead the flock of international interest parties, money bags in Asia are building momentum to invest in high-impact businesses in Africa. Japanese firms have been notably active in […]


TechCabal is a Big Cabal Media brand



Copyright © 2013 - 2021
All rights reserved

Privacy & Terms
X