This week, Bright had an interesting conversation with Jennie Nwokoye and Itoro Inoyo, the cofounders of Clafiya, a digital platform that connects patients in rural and semi-urban areas to health workers.
Clafiya uses a USSD shortcode - *347*58# - that lets people sign up and register, buy a health plan and schedule appointments.
It’s an interesting solution for rural areas where feature phones are often more common than smartphones.
Here’s an excerpt from Bright’s article I found interesting: While Lagos has the largest market size for any kind of business in Nigeria, other communities are often left out when new initiatives and technologies come to Nigeria.
The decision to start off in Enugu is so that the broader Nigerian population can have access to the service and not be left out. However, moving forward, Clafiya plans to expand to other communities in Nigeria.
Read more here