Glover, Africa’s leading digital asset marketplace, has crossed a million users just three years after its launch. Since its launch, Glover has established itself as a market leader in Africa’s digital economy by allowing its customers to trade gift cards, swap airtime for cash, pay for cable subscriptions, products and services, and purchase and send gift items from its storefront—its e-commerce platform.
The startup users come from Ghana and Nigeria where it operates, a testament to the massive market that exists for its innovative product.
“We are extremely excited to have crossed the one million users threshold this month, but the work for the Glover team is only beginning. We cannot wait to show our customers the new and amazing products and services we are building that will further enhance the value proposition that we already offer to our valued customers,” said Mike McLaren, Glover’s CEO.
Glover backed by Techstars, the world’s most active pre-seed investor, has prepared itself for its external fundraising initiative in the past year by hiring new key officials like Mike McLaren as its Chief Executive Officer (CEO) and Aboyade Ojeyinka as its Chief Operating Officer (COO). Both highly experienced professionals are now tasked with leading Glover’s new charge to revolutionise Africa’s digital economy and position Glover as Africa’s leading digital assets and e-commerce platform.
New age, new product
In March 2024, Glover celebrated its third anniversary. Since its second anniversary, the startup has diversified its product offerings by launching an API service that allows businesses to access over 250 giftcards in its catalogue. The B2B platform also allows businesses to create custom giftcards that they can use to reward their loyal customers.
Glover has also launched “Glover Storefront,” an e-commerce store where customers can shop for unisex fashion items, flowers, jewellery, chocolates, and many more for themselves or their loved ones worldwide.
“These are exciting times at Glover and the beginning of newer innovations. In the next few months, Glover will release new services that will immensely benefit our customers. We thank all our loyal customers for being with us in the last three years, and your patronage will never be taken for granted,” Aboyade Ojeyinka, Glover’s COO, said.
About Glover:
Glover is a digital asset marketplace determined to facilitate the buying and selling of gift cards, the conversion of excess airtime to cash, and easy payment of utility bills through its refill services for Africans at scale.
The Techstars-backed startup also runs a B2B platform that businesses can use to create custom giftcards or offer existing giftcards to their customers. Glover is keen on improving Africa’s financial ecosystem by creating services that provide ease and convenience. This will in turn propel personal and business growth on the continent.
Glover was founded in 2021 and currently operates out of Lagos, Nigeria, with a presence in Ghana, and plans to expand across the entire continent.
For more information about Glover, please visit www.gloverapp.co.
