It’s only few hours into Konga’s Yakata sale (the e-tailer’s version of Black Friday) in Nigeria and the platform has recorded over N100 million worth of orders.
The figure at the four-hour mark was N110,000,000 ($552,764). Sim Shagaya, Konga’s CEO was pleased with the figure. So much he tweeted it.
Over N110,000,000 of orders placed already during first 4 hours of Konga's Yakata. Buyer traffic double 1 year ago.
— Sim Shagaya (@SimShagaya) November 26, 2015
That’s not the only update from Sim, however. KongaPay, Konga’s proprietary payments gateway has processed more transactions within that period than any other gateway.
…and more transaction volume flowing through kongapay than other gateways.
— Sim Shagaya (@SimShagaya) November 26, 2015
There is a good reason why users may be using the gateway more. Konga gave a further discount – 5% – on orders paid for using KongaPay. Nifty.
Black Friday sales, of course, don’t officially start till tomorrow (27th November), but just as the tradition has been tweaked in the US and other parts of the world to accommodate local realities, Konga began the sales a day earlier. Some e-commerce outlets in the US began sales much earlier. Amazon and Bestbuy started posting deals last week.
Local competition, Jumia doesn’t begin its Black Friday deals till tomorrow. The hope is we don’t begin to hear stories of fried servers. More Nigerians than ever before are aware of the sales this year and will be throwing multiple requests at the e-commerce websites.
For a complete list of sites listing Black Friday deals in Nigeria and Africa, go here.
Photo Credit: rosipaw via Compfight cc
