Its market share may be dropping, but Blackberry has certainly managed to remain in the news. This time, 24/7 Wall Street is responsible. 24/7 Wall Street has placed BlackBerry on its list of “10 Brands that will disappear in 2015.” It joins Time Warner Cable (?) and game company, Zynga on the list.
I don’t know, I think the idea of saying BlackBerry will disappear is owed to a certain prejudice because of the advent of the iPhone and android phones. 24/7 Wall Street’s reasons for including Blackberry on the list include “declining sales and losses, and withering market share.”
BlackBerry’s share of the global smartphone market did drop from 19.5% to less than 1% in 2013, but then again, thanks to some cost cutting, the company beat earning expectations just last month.
Blackberry has now unveiled a square-shaped phone, positioning itself against all market trends. Although the question of “how many people would buy a square phone?” is still unanswered, I have to point out that 24/7 Wall Street’s prediction that Research In Motion would disappear in 2012 didn’t exactly happen, although they did rebrand to Blackberry Ltd.
So fingers crossed for Blackberry’s continuous existence, although I’d say their odds are fairly good.