20160203 15187 FB Nig V02

More than 16 million Nigerians sign in to Facebook every month.7.2 million log in daily. These are numbers you can take to the bank, they come directly from 1, Hacker Way.

As at Q4 2015, there were 5.2 million monthly active users of Facebook in Kenya. 5 million of them access the network from their mobile phones. In South Africa, 13 million log into Facebook every month. 7.8 million, are active every day.

Facebook Africa MAUs

As its Africa userbase grows, Facebook has become serious about the revenue opportunity the continent represents, and is now aggressively working on its local presence in key markets. Top Facebook executives recently visited Nigeria and Ghana to meet with advertising agencies and small businesses to discuss how to maximise their efforts on the network, which Nunu Ntshingila, Head of Africa for Facebook, has described as “the best platform for African SMEs to promote their brands.”

Ms. Nsthingila was accompanied on these visits by Nicola Mendelson, EMEA vice-president at Facebook to introduce new Facebook technologies that have been customised specifically for what it terms “high-growth markets”. Lightweight video ad formats, “bandwidth targeting”, and “expat targeting” are among the ways Facebook is hoping to create unique and market sensitive opportunities for local brands to engage their target audiences on the platform.

In September 2015, Facebook released statistics to the effect that there were a hundred million people in Africa who were active on the network. Going by the latest figures, Nigeria, South Africa and Kenya alone now have at least 34 million monthly active users between them.

Read this next
More From TC
Business, Government, Policy, Politics
21st August 2019

Stable electricity generation and supply has been a challenge for many African countries for years. In 2014, only 45% of the continent’s 1.2 billion people had access to electricity. When North African countries were excluded, the figure dropped to less than 30%. In 2015, the 48 countries in Sub Saharan Africa produced around 80,000 megawatts […]

AfCFTA, Business, ecosystem, Entrepreneurship, Events, Government
19th August 2019

The Africa Technology and Creative Group’s (ATCG) two-day meet-up in Kigali ended Friday with recommendations on the governance structure, definitive guide on the goals and objectives of the group in relation to the implementation of the Africa Continental Free Trade Agreement (AfCFTA). The ATCG is a coalition of technology and creative professionals who are devoted […]

TechCabal Daily, 842 - Bosun Tijani leads 80 industry stakeholders on a two-day summit over the AfCFTA
AfCFTA, Business, ecosystem, Entrepreneurship, Events, Government
15th August 2019

And so to Kigali. On Thursday, August 15, more than 80 people from 30 African countries gathered in the sleepy and well-manicured Rwandan capital to discuss how to create a framework to ensure the success of the African Continental Free Trade Agreement (AfCFTA). Industry leaders in the technology and creative ecosystems were in attendance on […]


TechCabal is a Big Cabal Media brand



Copyright © 2019
All rights reserved

Privacy & Terms