Access Bank Plc has partnered with Aktivate, a creator commerce platform, to give its Small and Medium-sized Enterprise (SME) customers affordable access to creator-led marketing, helping them increase product visibility, reach new audiences and drive customer acquisition.
Through the partnership, Access Bank’s SME customers will receive 67% off Aktivate’s creator campaign offering, giving them access to a network of more than 50,000 verified creators who can help businesses increase product discovery, reach new audiences and drive sales.
The partnership comes as creator marketing continues to play an increasingly important role in how consumers discover, engage with and make decisions about brands. For SMEs competing for attention in a crowded digital marketplace, working with creators can provide an opportunity to showcase their products and services to highly engaged audiences through content that feels relatable and authentic.
“Creator marketing has become one of the most effective ways for businesses to get discovered by the audiences they want to reach, but it has historically been difficult for smaller businesses to access at scale. Our partnership with Access Bank is about changing that. By connecting its SME customers to Aktivate’s network of verified creators, we’re giving businesses a practical and affordable way to turn creator partnerships into a growth channel.” said Akinbola Asalu, CEO of Aktivate.
Through Aktivate, businesses can discover and work with verified nano and micro creators whose audiences and content align with their brands. The platform simplifies the process of identifying creators and developing campaigns, enabling SMEs to leverage creator partnerships without the complexity traditionally associated with influencer marketing.
For Access Bank SME customers, the partnership provides a more accessible entry point into the creator economy. Eligible customers can access Aktivate’s creator campaign offering for ₦5,000 and connect with creators who can help introduce their businesses to new audiences and build greater awareness around their products and services.
“At Access Bank, we understand that helping SMEs grow goes beyond providing financial services. Businesses also need access to the tools, platforms and opportunities that can help them acquire customers and build sustainable brands,” said Abiodun Olubitan, Group Head, SME Banking Products, Access Bank PLC. “Our partnership with Aktivate gives our SME customers another practical avenue to build visibility, reach new customers and grow their businesses.”
The partnership reinforces Access Bank’s broader commitment to supporting SMEs by connecting businesses with solutions that can help them build visibility, acquire customers and scale. By combining Access Bank’s extensive SME ecosystem with Aktivate’s growing creator network, the collaboration creates a more accessible route for small and growing businesses to leverage creator-led marketing as part of their growth strategy.
For Aktivate, the partnership expands access to creator commerce for businesses that may not traditionally have the resources or expertise to run creator-led campaigns. By making these opportunities available to Access Bank’s SME customers, the collaboration brings creator marketing within reach of a wider range of businesses across Nigeria.
The offer is exclusive to Access Bank SME customers. Eligible businesses can access Aktivate’s creator campaign offering for ₦5,000 and connect with a network of more than 50,000 verified creators.
Interested businesses can get started by visiting https://useaktivate.com/register or contacting [email protected] for enquiries.
