It’s fun to study the differences between iPhone and Android phones. What is even more fun is to study the difference between iPhone and Android users.
Seeing as understanding the demographic is a key part of understanding what advertising methods to use, this year, Battery Ventures decided to carry out its own study.
The study shows that:
- More iPhone users do in fact prefer wine to beer.
- iPhone users are more likely to own stock and to have flown on a plane while Android users would mostly rely on public transportation.
- Android users would more likely describe themselves as religious,
- Android users would more likely have eaten McDonalds/or burgers in the past month and smoked than iPhone users.
But, Android and iPhone users are similarly likely to be homeowners or to own a gun.
So maybe airline or car companies trying to choose where to spend their mobile ad budget, have a clearer line of sight.
The research was carried out by Jonathan Sills, Battery Venture’s entrepreneur-in-residence.