In their first attempt at user-defined music, Spinlet have launched Spinlet Inspire, a music streaming platform that is dedicated to “family-friendly”, inspirational songs with non-explicit lyrics, and gospel tracks. This new platform will not be independent of Spinlet’s existing service, but will complement it.
A special toggle button built into the website and mobile app’s existing functionality will allow users to move between Spinlet’s main website and the new service at the push of a button, enabling them filter out content they find inappropriate.
Nkiru Balonwu, CEO of Spinlet, says, “When you think about the music industry today – in Africa and around the world – it has become highly sexualised and many parents are increasingly concerned about the programming being consumed by young, impressionable children.
“Of course there is a place for provocative lyrics within the art form. But we recognise that there is a substantial audience out there who do not wish to engage with adult content, be they gospel music fans, children, parents, or even those who are simply searching for more uplifting tracks. They are after a certain type of music and Spinlet Inspire will provide them the desired filter.”
To explain the rationale behind the new service, Nkiru Balonwu adds that “This is very exciting because it shows the possibilities of positioning Spinlet as a different service for different audiences.The expansion is hugely important for monetising content in an increasingly digital world.”
To add to this, Spinlet is also collaborating with some African artistes to produce a music album featuring gospel and inspirational songs. There is no definite release date for this yet.